Step 1: Stop Saying “Look How Great We Are!”

We get it. You’ve got the credentials, the years of experience, and all the shiny accolades. But when you lead with those, your audience zones out faster than someone scrolling past a boring LinkedIn post.

For example:

• Feature-focused: “We’ve been building roofs for over 20 years.”

Yawn. That’s great for you, but why should they care? Spoiler alert: they won’t.

Step 2: Focus on Benefits

Instead of bragging about how long you’ve been around, think about what that experience means for your audience. Benefits show them what’s in it for them.

For example:

• Benefit-focused: “We have the experience to do it right.”

Better, right? Now you’re talking their language—but wait, there’s an even better way.

Step 3: Speak to Core Needs

This is where the magic happens. You’re not just saying what you do or why it’s good; you’re showing how it directly solves their problems or fulfills their deepest needs.

For example:

• Core-needs-focused: “Protect your family with a team that has protected thousands of others.”

BOOM. Now you’ve got their attention. This speaks to their emotional core—safety, trust, and community. And that’s where the real connections happen.

Why This Works

1. People Buy Based on Emotion
   Humans are emotional creatures. We make decisions with our hearts first and justify them with logic later. When you speak to core needs, you tap into what really drives people to act.
2. It Shows You Get Them
   When you stop talking about yourself and start addressing their needs, they feel seen and understood. And that’s how you build loyalty.
3. It Sets You Apart
   Most businesses are stuck talking about themselves. By focusing on core needs, you’ll stand out as a business that truly cares.

How Creative Services Can Help

This is where creative services shine. From crafting a compelling brand message to designing visuals that evoke emotion, creative professionals help you go beyond surface-level benefits and connect with your audience on a deeper level.

Here’s how:

• Brand Storytelling: Showcase how your business solves real problems.
• Emotional Design: Use visuals that inspire trust and connection.
• Targeted Content: Speak directly to the pain points and dreams of your audience.

Real Talk: Is Your Business Ready to Level Up?

If you’re tired of shouting into the void about your “20 years of experience,” it’s time to change the conversation. Focus on the core needs of your audience, and watch the magic happen.

Creative services can help you get there, so why not start today? Let’s turn “meh” messaging into something unforgettable.